Why Did Tropicana Change Packaging

Why Did Tropicana Change Packaging. Branding elements on a packaging cannot all be changed at once tropicana, while trying to modernize the brand, didn’t respect one of the most important branding rules any company should consider: But when packaging suddenly changes in a.

branding from kottke.org

Tropicana changed too many elements which can confuse the customers while purchasing the fruit juice. A few years ago, in 2009, tropicana went on a rebranding journey that led it to change its packaging. Poor design choices, a messy, vague, esoteric theme, and — as often with these things — a complete disregard of common sense.

Source: kottke.org

Their mistake is now a case study of one of. Simply put, the disappearance of the.

To Understand This Strategy Failure, It Is Important To Analyze What Did Tropicana Change In Its Packaging Design.

In the new packaging, many consumers couldn’t recognize the product. This unmistakable item has been replaced by a glass of orange juice, not immediately. Packaging information is logically structured to make the shopper's selection as efficient as possible.

Branding Elements On A Packaging Cannot All Be Changed At Once Tropicana, While Trying To Modernize The Brand, Didn’t Respect One Of The Most Important Branding Rules Any Company Should Consider:

Turns out orange juice drinkers held a. Consumers began criticizing the new design a few days later, particularly on social networks. Tropicana changed too many elements which can confuse the customers while purchasing the fruit juice.

Of Course One Could Argue That It Wasn’t Tremendously Original Or Innovative, But It Worked At A Glance For Memorability.

Sep 3, 2013, 9:46 am. In less than two months, the company decided to switch back to its original design. Emphasis is placed first on brand, second on type, and third on supporting information:

Possibly The Worst Of These Was The 2009 Tropicana Rebrand.

This is why companies and brand designers should give due weightage to packaging and should prioritise this brand asset to help delight, engage and convert their. Pepsico, in an attempt to revamp its tropicana orange juice brand, introduced. After redesigning their packaging in 2009, sales for their premium orange juice dropped 19%.this drop in sales can partly be attributed to the change of colors and effects resulting in less bright and shiny packaging which doesn’t stand out as much on the shelf.

The Orange With The Straw And The Original Logo;

Newly designed cartons in january of 2009. Especially with the economic downturn. Truly deep affection for the old carton—featuring its ‘orange with a straw’ logo—.